MILAN - Boglioli, an Italian brand,
presented a collection at Milan Men Fashion Week Fall/winter 2012-2013. The presentation, titled Boglioli Blue from Japan was held alongside the White Show in Milan. The project presents the Boglioli label from a Japanese standpoint, using Japanese designs and techniques in Boglioli's most used color blue. Boglioli jackets were presented in the Biblioteca Braidense along with photographs from Japan. The background showcases the sea in winter, specifically honing in on the Kujukuri Beach near Chiba Prefecture, Japan. They selected some of their stand alone pieces in blue and they were photographed by a Japanese team at the sea. Through those events, we would like to communicate a little bit the identity of the brand and so we are trying to associate our brand to the color blue, says Boglioli CEO...